Thousands of projects and hours of work, are the wealth of knowledge that Red Apple International passes on to every customer.
INTEGRATED COMMUNICATION
A wide range of skills and services that can be provided individually and be even more valuable if combined in synergy.
Integrated corporate communication is the combination of the activities that a company performs to streamline and create consistency among the different types of communication it uses to interact with its audience. The aim is always to maintain a long lasting relationship with customers over time and simultaneously exploiting all the media tools available to define the brand identity.
Therefore, we talk about synergy between the different communication tools.
The energy used for integration lead to better results than the combination of the effects from individual actions.
THEREFORE WE ASSESS THE MULTIDIRECTIONAL ASPECTS OF COMMUNICATION, WHICH TODAY PERVADES ALL SECTORS, ALL MARKETS, THROUGH CONTINUOUS DEVELOPMENT.
A company, therefore, must consider that different target audiences are important, as they generate relationships with each other, exchanging opinions and influencing each other.
The basis of a good promotional message is a good basic idea and an integrated communication strategy, understood as a well-thought-out promotion plan that involves several channels simultaneously, both offline and online.
To build a good strategy, you need a clear and attainable goal and the experience acquired from thousands of project hours and success stories created in more than 25 years of market presence. You have to know how to optimize time and methods with a global vision.
WORK
FLOW
A workflow that leaves nothing to chance.
This method allows us never to lose sight of our goals, structuring each phase into individual mandatory steps that, tackled one after the other, outline the strategy and the most suitable tools for the success of the project.
KNOWLEDGE / STRATEGIC PHASE
CREATIVE / OPERATIONAL PHASE
MANAGEMENT / CONTROL PHASE
CHANGE
IS POSSIBLE
The proof of a process that creates results.
BEFORE
We approach the client by reviewing the tools available to them to assess the most suitable strategy for achieving the goals set.
The state of the art tells us of a dull and fragmented image, with contents that are not very intuitive and with an appeal that is outdated.
The change
AFTER
The strategy heads towards an integrated communication process that is finally clear, direct and distinctive. A renewed brand image to communicate quality, experience and presence. Creativity that underlines the distinctive features, a fresh and expressive style. Building an identity with compelling appeal.
CONTENT PREPARATION & CONCEPT LINE
Often, we face companies of considerable importance that do not have a strong and well-structured brand identity. The essential step to achieve a major change is the preparation of the content “images” and “texts” on which to build a new brand image.
The activities that can lead to this transformation are: the identification of a concept line that embodies brand awareness, the implementation of a corporate and/or product photoshoot, and the copywriting activity that identifies brand values.
PUK _ Italian architectural lighting case study
01. Brand Identity
The turning point is the identification of color, a color that is the visual protagonist of a deep transformation that has taken place within the company, a color that speaks of awareness and courage. Orange is the color of energy, the color of growth and determination. Those who choose Orange show clear vitality and positivity.It expresses joy and involvement. It is in perfect harmony with everything around.
02. Company profile
03. Photo shooting corporate & product
04. Backstage
05. Product Catalogue
06. Web site
07. Stand
Concept and set-up of exhibition spaces created and integrated with the new corporate image.
Design and contents to communicate the expertise and values of the brand, enhancing its unique aspects.
Milano_Euroluce
08. New product launch video
09. Promotion
10. Product brochure
