Integrated corporate communication is the combination of the activities that a company performs to streamline and create consistency among the different types of communication it uses to interact with its audience. The aim is always to maintain a long lasting relationship with customers over time and simultaneously exploiting all the media tools available to define the brand identity.
Therefore, we talk about synergy between the different communication tools.
The energy used for integration lead to better results than the combination of the effects from individual actions.
THEREFORE WE ASSESS THE MULTIDIRECTIONAL ASPECTS OF COMMUNICATION, WHICH TODAY PERVADES ALL SECTORS, ALL MARKETS, THROUGH CONTINUOUS DEVELOPMENT.
A company, therefore, must consider that different target audiences are important, as they generate relationships with each other, exchanging opinions and influencing each other.
The basis of a good promotional message is a good basic idea and an integrated communication strategy, understood as a well-thought-out promotion plan that involves several channels simultaneously, both offline and online.
To build a good strategy, you need a clear and attainable goal and the experience acquired from thousands of project hours and success stories created in more than 25 years of market presence. You have to know how to optimize time and methods with a global vision.