A name that encapsulates the essence of the brand and its visual representation
the art of communicating brand message through words
the visible and tangible part of a brand.
a recognizable, consistent, and positive image is the implicit strength of a company.
translating the promise that the product or service makes to the consumer into an idea.
the entire world of the company’s products translated into an image.
the strength of companies in the points of sale, through a distinctive image.
the presence on media of reference by conveying news