The Internet offers companies the opportunity to create interactive, personalized and targeted messages, and to constantly and accurately measure the returns on their investments.
As in the offline world, also in the online one we can provide a distinction between acquisition and loyalty tools.
For this reason we analyze the tools that can be used to create brand awareness and lead users to visit a website, such as SEO, Keywords Advertising, as well as the more interactive ones such as Newsletters and all products that allow to build user loyalty, such as Blogs and Social Networks.
An analysis of the tools that can be used by companies that wish to establish a presence online is necessary. This selection is based on practical, quantitative and financial assessment criteria. Advertising online mainly means communicating effectively with the target audience, exploiting the features of each tool to achieve specific goals.
The new communication model allows an Internet user to exploit many advantages, such as the possibility of using information and services “on-demand”, that is, starting from one’s own specific needs, with the possibility of choosing both the time and the way of use.