Images are now a universal language, and Social Media channels are literally flooded by this visual revolution, succeeding in engaging users in a more immediate way than in the past. In terms of effectiveness, images enjoy an expressive superiority over text by virtue of their qualities of immediacy, clarity and evocative power, such as to go past traditional language in favor of a visual one connected to rational and unconscious mechanisms of cognitive perception.Ad hoc photos are undoubtedly the ideal tool to obtain an original and unique image, a necessary requirement to support the identity of a brand. Red Apple International has always used these tools to promote and support the brand identity of its clients.
Telling a story, promoting a product or a service, anticipating without revealing an event…Company events, trade fairs, web sites, YouTube channels, social networks are the ideal contexts in which to channel these tools.Videos can be developed in multiple ways. Without a doubt, the target audience and the final goal lead the stylistic choices and direction. The added value lies in the creative interpretation that Red Apple International pours into each project, developing a common thread for a unique and distinctive storytelling.