{"id":22310,"date":"2019-09-18T07:32:06","date_gmt":"2019-09-18T07:32:06","guid":{"rendered":"https:\/\/workingfor.net\/redapple\/red\/?page_id=22310"},"modified":"2025-03-07T03:06:00","modified_gmt":"2025-03-07T03:06:00","slug":"offline-communication-2","status":"publish","type":"page","link":"https:\/\/www.red-apple.it\/en\/servizi-agenzia-di-comunicazione\/comunicazione-offline\/","title":{"rendered":"Off Line"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A complex set of communication tools with which to structure the best path to invent or reinvent a brand.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

OFF
LINE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Today, communicating undoubtedly appears easier; the real challenge is to create quality content. <\/b>Content is the essence of communication strategy; it is the real protagonists.<\/b><\/div>
Making careful and skillful use of \"traditional\" communication tools is certainly an indispensable driver for the establishment and stabilization of a company's brand identity.\u00a0<\/div>
Therefore, creating structured content is indispensable; devoting the same attention that is implemented in designing a product and making it to tell its story, through text, images and videos that manage to convey its intrinsic value. In this way, the process of integrating the various forms of offline and online communication becomes a powerful growth value for the business.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
NAMING &
LOGO<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The name that encapsulates the essence of the brand and its visual representation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\nCOPYWRITING<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The art of communicating the brand message through words<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
BRAND
IDENTITY<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The visible and tangible part of a brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
CORPORATE
IDENTITY\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

a recognizable, consistent, positive image this is the implicit strength of an enterprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Advertising<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Translating the promise that the product or service makes to the consumer into an idea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
DEPLIAN &
CATALOGS\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The entire world of the enterprise's product offering translated into an image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
POP
& PACKAGING\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The presidium of companies at points of sale through a distinctive image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
PRESS OFFICE.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The presence on the<\/p>

target media through the conveyance of<\/p>

news<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n
<\/div>\r\n
request more information<\/div>\r\n<\/div>\r\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A complex set of communication tools with which to structure the best path to invent or reinvent...<\/p>","protected":false},"author":2,"featured_media":0,"parent":22585,"menu_order":78,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22310","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nComunicazione offline: ADV, brand identity, packaging | Red Apple<\/title>\n<meta name=\"description\" content=\"Comunicazione offline: Red Apple segue il Cliente su ogni aspetto della comunicazione tradizionale: ADV, brand identity, immagine coordinata, brochure, logo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.red-apple.it\/en\/communication-agency-services\/offline-communication-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicazione offline: ADV, brand identity, packaging | Red Apple\" \/>\n<meta property=\"og:description\" content=\"Comunicazione offline: Red Apple segue il Cliente su ogni aspetto della comunicazione tradizionale: ADV, brand identity, immagine coordinata, brochure, logo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.red-apple.it\/en\/communication-agency-services\/offline-communication-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Red Apple\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T03:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.red-apple.it\/wp-content\/uploads\/2020\/11\/FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.red-apple.it\/wp-content\/uploads\/2020\/11\/TW.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/servizi-agenzia-di-comunicazione\\\/comunicazione-offline\\\/\",\"url\":\"https:\\\/\\\/www.red-apple.it\\\/servizi-agenzia-di-comunicazione\\\/comunicazione-offline\\\/\",\"name\":\"Comunicazione offline: ADV, brand identity, packaging | Red Apple\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/#website\"},\"datePublished\":\"2019-09-18T07:32:06+00:00\",\"dateModified\":\"2025-03-07T03:06:00+00:00\",\"description\":\"Comunicazione offline: Red Apple segue il Cliente su ogni aspetto della comunicazione tradizionale: ADV, brand identity, immagine coordinata, brochure, logo\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/servizi-agenzia-di-comunicazione\\\/comunicazione-offline\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.red-apple.it\\\/servizi-agenzia-di-comunicazione\\\/comunicazione-offline\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/servizi-agenzia-di-comunicazione\\\/comunicazione-offline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.red-apple.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Servizi\",\"item\":\"https:\\\/\\\/www.red-apple.it\\\/servizi-agenzia-di-comunicazione\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Off Line\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/#website\",\"url\":\"https:\\\/\\\/www.red-apple.it\\\/\",\"name\":\"Red Apple\",\"description\":\"International Advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.red-apple.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/#organization\",\"name\":\"Red Apple\",\"url\":\"https:\\\/\\\/www.red-apple.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.red-apple.it\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/RED_ADV-ASSO-DPO-2019-210-X-260.png\",\"contentUrl\":\"https:\\\/\\\/www.red-apple.it\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/RED_ADV-ASSO-DPO-2019-210-X-260.png\",\"width\":766,\"height\":266,\"caption\":\"Red Apple\"},\"image\":{\"@id\":\"https:\\\/\\\/www.red-apple.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Offline communication: ADV, brand identity, packaging | Red Apple","description":"Offline communication: Red Apple follows the Client on every aspect of traditional communication: ADV, brand identity, corporate image, brochure, logo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.red-apple.it\/en\/communication-agency-services\/offline-communication-2\/","og_locale":"en_US","og_type":"article","og_title":"Comunicazione offline: ADV, brand identity, packaging | Red Apple","og_description":"Comunicazione offline: Red Apple segue il Cliente su ogni aspetto della comunicazione tradizionale: ADV, brand identity, immagine coordinata, brochure, logo","og_url":"https:\/\/www.red-apple.it\/en\/communication-agency-services\/offline-communication-2\/","og_site_name":"Red Apple","article_modified_time":"2025-03-07T03:06:00+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.red-apple.it\/wp-content\/uploads\/2020\/11\/FB.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.red-apple.it\/wp-content\/uploads\/2020\/11\/TW.jpg","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.red-apple.it\/servizi-agenzia-di-comunicazione\/comunicazione-offline\/","url":"https:\/\/www.red-apple.it\/servizi-agenzia-di-comunicazione\/comunicazione-offline\/","name":"Offline communication: ADV, brand identity, packaging | Red Apple","isPartOf":{"@id":"https:\/\/www.red-apple.it\/#website"},"datePublished":"2019-09-18T07:32:06+00:00","dateModified":"2025-03-07T03:06:00+00:00","description":"Offline communication: Red Apple follows the Client on every aspect of traditional communication: ADV, brand identity, corporate image, brochure, logo","breadcrumb":{"@id":"https:\/\/www.red-apple.it\/servizi-agenzia-di-comunicazione\/comunicazione-offline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.red-apple.it\/servizi-agenzia-di-comunicazione\/comunicazione-offline\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.red-apple.it\/servizi-agenzia-di-comunicazione\/comunicazione-offline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.red-apple.it\/"},{"@type":"ListItem","position":2,"name":"Servizi","item":"https:\/\/www.red-apple.it\/servizi-agenzia-di-comunicazione\/"},{"@type":"ListItem","position":3,"name":"Off Line"}]},{"@type":"WebSite","@id":"https:\/\/www.red-apple.it\/#website","url":"https:\/\/www.red-apple.it\/","name":"Red Apple","description":"International Advertising","publisher":{"@id":"https:\/\/www.red-apple.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.red-apple.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.red-apple.it\/#organization","name":"Red Apple","url":"https:\/\/www.red-apple.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.red-apple.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.red-apple.it\/wp-content\/uploads\/2019\/05\/RED_ADV-ASSO-DPO-2019-210-X-260.png","contentUrl":"https:\/\/www.red-apple.it\/wp-content\/uploads\/2019\/05\/RED_ADV-ASSO-DPO-2019-210-X-260.png","width":766,"height":266,"caption":"Red Apple"},"image":{"@id":"https:\/\/www.red-apple.it\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.red-apple.it\/en\/wp-json\/wp\/v2\/pages\/22310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.red-apple.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.red-apple.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.red-apple.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.red-apple.it\/en\/wp-json\/wp\/v2\/comments?post=22310"}],"version-history":[{"count":0,"href":"https:\/\/www.red-apple.it\/en\/wp-json\/wp\/v2\/pages\/22310\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.red-apple.it\/en\/wp-json\/wp\/v2\/pages\/22585"}],"wp:attachment":[{"href":"https:\/\/www.red-apple.it\/en\/wp-json\/wp\/v2\/media?parent=22310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}