{"id":44840,"date":"2025-10-08T08:26:32","date_gmt":"2025-10-08T08:26:32","guid":{"rendered":"https:\/\/www.red-apple.it\/?page_id=44840"},"modified":"2025-10-31T10:25:58","modified_gmt":"2025-10-31T10:25:58","slug":"integrated-communication-2","status":"publish","type":"page","link":"https:\/\/www.red-apple.it\/en\/comunicazione-integrata\/","title":{"rendered":"Integrated communication"},"content":{"rendered":"
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Thousands of projects and hours\/work,are the wealth of knowledge that Red Apple international passes on to each client.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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INTEGRATED COMMUNICATION<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A carnet of skills that can be delivered individually and enhance their value when activated in synergy.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Integrated corporate communication refers to the sum of the activities that a company implements to give compactness and coherence to the different types of communication through which it interacts with its audience, aiming to maintain a stable relationship with them over time and simultaneously exploiting all available media tools for the purpose of defining brand identity.
Therefore, we talk about synergy among different communication tools.<\/b>
The energies harnessed for 'integration lead to better results than the sum of the effects of individual actions.<\/b><\/p>

WE ASSESS, THEREFORE, THE MULTIDIRECTIONALITY OF COMMUNICATION, WHICH TO DATE PERVADES ALL SECTORS, ALL MARKETS, WITH A CONTINUOUS MOTION.
The enterprise, therefore, must consider that different target audiences are important, as they generate relationships with each other, exchanging opinions and influencing each other.
The basis of a good promotional message is a good one-idea and an integrated communication strategy, that is, a well-thought-out promotion plan involving multiple channels simultaneously, both offline and online.<\/p>

Building a good strategy requires a clear and attainable goal and the experience derived from thousands of project hours and successful cases materialized over more than 25 years. You need to be able to harmonize time and manner with a capacity for global vision.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WORK
FLOW<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A workflow that leaves nothing to chance.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It is basically the modus operandi of RED APPLE International, the methodical approach with which we approach each project from the \"smallest\" to the most challenging one by flowing into it, energy and enthusiasm.
This methodology allows us to never lose sight of the objectives, structuring each phase into individual obligatory steps that addressed one after the other outline the strategy and tools best suited to the success of the project.<\/p><\/article><\/section>

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ANALYSIS BRIEFING<\/span><\/span>
In sharing with the client, we assess, collect and analyze the company's situation,<\/b> measuring its perception within the target market.<\/p>

STATE OF THE ART \/COMPETITORS\/<\/span>TARGET STUDY
<\/span>We take a \"snapshot\" of the company's Pluses and Minuses<\/b> and we define the positioning of competitors to identify the target audience.<\/p>

CORPORATE STRATEGY\/SERVICE DESIGN
<\/span>We implement a communication strategy by defining the most suitable route and tools<\/b> according to the channels chosen and the goals set with a global vision capability.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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CREATIVE CONCEPT \/ CONTENT PRODUCTION
We develop the creative idea behind the concept and then generate the institutional content<\/b> (texts, images, videos...) aligned with the identified mood. Creating or enhancing a brand image is a daily challenge for us.<\/p>

PLANNING\/DEVELOPMENT TOOLS
We completely manage the creative and production processes in-house<\/b> in this way we can strictly plan time and ways while optimizing investments. The methodological approach enables us to maximize results relative to the defined budget.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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MANAGEMENT \/ ENHANCEMENT
The customer is never alone!<\/b> We promote a direct and unfiltered relationship aimed at improving performance and optimizing the result with timely, flexible and concrete assistance. We develop support and expansion strategies to increase visibility, always setting new goals to reach.<\/p>

QUALITY \/ FEEDBACK
In-depth knowledge of all production processes and constant pursuit of quality are the\u00a0guarantee of a high production standard.<\/b> The significant retention rate of our customers along with positive feedback is the result of more than 25 years of operation.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Only those who evolve
grows: rebranding<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Evidence of a path that creates results.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FIRST<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We approach the client by taking a view of the tools available to them to assess the most appropriate strategy for achieving predetermined goals.
The state of the art tells us of a 'dull and fragmented image, with unintuitive content and a decidedly untimely appeal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stage 1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe strategy turns toward an integrated communication process that is finally clear, direct and distinctive. A renewed brand image to communicate quality, experience and presence. Creativity that emphasizes distinctive pluses, a fresh and expressive style. <\/span>The construction of an identity with compelling appeal.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content construction & concept line
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We are often faced with even sizable businesses that lack a strong, well-structured identity.\u00a0<\/span>The indispensable step for<\/span>\u00a0realize a profound change is the construction of content \"images\" and \"texts\" are the basis on which to build the new brand image.\u00a0<\/span>
<\/span>Activities aimed at realizing this transformation are:\u00a0<\/span>The definition of a conceptual line that identifies brand awareness,<\/span>\u00a0the creation of a corporate and\/or product photo shoot, copywriting activity aimed at identifying brand values.<\/span><\/p>

The PUK case _ Italian architectural lighting<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The key turning point is the identification of color, a color that is a visual protagonist of a profound transformation that has taken place within the company, a color that speaks of awareness and courage. <\/span>Orange is the color of energy, the color of growth and determination.\u00a0<\/span>Those who choose Orange manifest evident vitality and positivity.\u00a0<\/span>He expresses his essence with joy and involvement.<\/span>\u00a0<\/span>He is in perfect harmony with everything around him.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stage 2<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAfter an initial change that led to the renewal of the corporate image, the evolution of the brand has not stopped. In the process of growth and with a view to reaching new markets, such as international architectural firms, the need for a further step forward emerged.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New Minimal Imprint<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThis new renovation focused on a cleaner and more modern image, adopting neutral colors such as black, gray and sand to convey minimalism, elegance and formal rigor. An essential, refined design in step with contemporary trends, capable of speaking the universal language of aesthetics and performance in the world of outdoor lighting.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe restyling affected every aspect of the company's communication defining itself not only as an aesthetic change: it represents the strategic vision and the will to dialogue with an increasingly wide and international audience, conveying the values of excellence and innovation.\n\nA brand that evolves is a brand that looks to the future, keeping alive the dialogue with its interlocutors and adapting to a constantly changing world.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\r\n
request more information<\/div>\r\n
request information<\/div>\r\n<\/div>\r\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Services<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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INTEGRATED COMMUNICATION<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c8 la creazione di un messaggio coerente, e chiaro, che pur adattando lo stile e il tono alle caratteristiche del mezzo, esprime un concetto univoco attraverso pi\u00f9 modalit\u00e0 in pi\u00f9 canali. Un carnet di competenze e servizi che possono essere erogati\u2028 singolarmente e potenziare il loro valore se attivati in sinergia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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