{"id":26716,"date":"2020-05-07T10:44:34","date_gmt":"2020-05-07T10:44:34","guid":{"rendered":"https:\/\/www.red-apple.it\/?p=26716"},"modified":"2025-02-10T13:45:37","modified_gmt":"2025-02-10T13:45:37","slug":"the-power-of-the-blog-grows","status":"publish","type":"post","link":"https:\/\/www.red-apple.it\/en\/cresce-il-potere-del-blog\/","title":{"rendered":"The power of the BLOG grows."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"26716\" class=\"elementor elementor-26716\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ad5244 elementor-section-boxed elementor-section-height-default elementor-section-height-default neuron-fixed-no\" data-id=\"62ad5244\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5259580e\" data-id=\"5259580e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cd2644 elementor-widget elementor-widget-heading\" data-id=\"5cd2644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The necessary tool to continue the dialogue, to be there.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca43834 elementor-widget elementor-widget-text-editor\" data-id=\"ca43834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">The<strong> blog<\/strong> is a digital tool, a kind of<strong> online diary<\/strong> on which content of various kinds is published: current affairs, articles that delve into <strong>specialized topics<\/strong>, <strong>practical suggestions<\/strong>, celebration of <strong>events and anniversaries<\/strong>. The key word is \"<strong>sharing<\/strong>\". When managed properly, a blog can confer many benefits: growing the <strong>brand awareness<\/strong>, give visibility and consequently increase traffic of visitors and possible prospects.<\/p><p> <\/p><h4 class=\"wp-block-heading\">Why is it important to have a blog?<\/h4><p> <\/p><p class=\"wp-block-paragraph\">First of all, the numbers speak for themselves: there are about <strong>3 million blogs<\/strong> in the web with <strong>10 million users<\/strong> and frequent visitors. It is to all intents and purposes\u00a0<strong>a mass phenomenon<\/strong>. This high presence can lead to a\u00a0<strong>Easier identification of potential customers<\/strong>\u00a0who, searching for information on a certain topic, might land on a company's site in the blog section. Varying in the choice of topics to be covered is therefore very important because in this way it is possible to\u00a0<strong>Intercept more people and build their loyalty<\/strong>\u00a0over time.<\/p><p> <\/p><p class=\"wp-block-paragraph\">The blog is a space\u00a0<strong>alive and dynamic<\/strong>\u00a0designed to promote one's business through informative and diaristic writing. It can be used to talk about the <strong>own business<\/strong>, of the <strong>new projects<\/strong> and of the <strong>new products<\/strong> o <strong>services<\/strong>, or of their target market by interacting in this way with information and news from the network and traditional media.<\/p><p> <\/p><h4 class=\"wp-block-heading\">Experts in the field<\/h4><p> <\/p><p class=\"wp-block-paragraph\">Thanks to blogs, a specialization has emerged within traditional professional writing, the<strong> web copywriter<\/strong>. It is concerned with creating online content that is not only fluid and pleasant to read but, more importantly, responsive to the needs in the '<strong>digital sphere<\/strong>, which require complete and comprehensive texts. The 'goal is to generate an increase in search engine traffic through techniques such as<strong> SEO or SEM<\/strong>.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The necessary tool to continue the dialogue, to be there. The blog is a digital tool, a kind of...<\/p>","protected":false},"author":2,"featured_media":26718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-26716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redlab"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Aziendale: uno strumento di Marketing | Red Apple<\/title>\n<meta name=\"description\" content=\"Blog Aziendale come strumento di Marketing per far crescere la notoriet\u00e0 dei brand, dare visibilit\u00e0 e aumentare il traffico e possibili prospect\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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