{"id":27040,"date":"2020-06-15T10:27:03","date_gmt":"2020-06-15T10:27:03","guid":{"rendered":"https:\/\/www.red-apple.it\/?p=27040"},"modified":"2021-05-26T14:37:56","modified_gmt":"2021-05-26T14:37:56","slug":"video-marketing","status":"publish","type":"post","link":"https:\/\/www.red-apple.it\/en\/video-marketing\/","title":{"rendered":"Video Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"27040\" class=\"elementor elementor-27040\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ad5244 elementor-section-boxed elementor-section-height-default elementor-section-height-default neuron-fixed-no\" data-id=\"62ad5244\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5259580e\" data-id=\"5259580e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cd2644 elementor-widget elementor-widget-heading\" data-id=\"5cd2644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An opportunity not to be missed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca43834 elementor-widget elementor-widget-text-editor\" data-id=\"ca43834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It has been a few years since a component took over in marketing that now cannot be done without... <strong>the videos<\/strong>! Today they are considered <strong>a very powerful communication tool<\/strong>, the backbone of a company's web presence. The 81% of marketing departments have been introducing this type of content into their advertising strategies since 2018. Since then, all Italian companies have been moving by adapting to this revolution.<\/p><p>Video marketing aims to connect with existing and potential customers by shortening the distance between brand and target audience faster. The videos <strong>They more easily generate a relationship of trust with the audience<\/strong>. They are <strong>more immediate and user-friendly<\/strong>: image, movement, sound and music can more easily generate a significant impact in the user, an emotional reaction.  It is clear, then, how much weight video has on the web and, therefore, how important it is to <strong>invest in them<\/strong>.<\/p><p>Developing a video marketing strategy, therefore, is important and increasingly useful; let's see why.<\/p><p>It is shown that <strong>videos capture more attention<\/strong> of the audience: 80% of people remember the videos they have watched in the last month. By staying more easily and longer in the user's mind, very often the <strong>brand<\/strong> comes <strong>remembered much more<\/strong>, thereby increasing brand awareness, online reputation, leads and consequently revenue. In social networks, videos are also <strong>shared about 12 times more<\/strong> than text content, and 64% of customers are more likely to buy a product online after watching an explanatory video describing its features and functionality.In addition to people, the <strong>Social media favor video content<\/strong>: Facebook and Linkedin's algorithm is set up in such a way as to give more prominence to these tools than to textual content or images. Similarly, there is also a <strong>advantage in terms of SEO<\/strong>: Videos can greatly improve search engine rankings. This is evidenced by conversion rates that record a 41% of buyers contacting the company after watching a video.\u00a0<\/p><p><strong>Having established the value of the video \"tool,\" the real discriminator lies in the quality of the content-what you want to say and how to say it. <\/strong>For us, developing video content is like <strong>tell a story<\/strong>, accompany the user on an emotional journey. The journey may prove to be rhythmic and energetic, or smooth and reassuring.<\/p><p>In recent years, technology has given the possibility of making videos that <strong>may also deviate from traditional methods<\/strong> that involve videotaping done on location. In fact, more and more frequently, due to budget, time or specific creative choices, <strong>videos are made using alternative techniques with special editing tools<\/strong> and with the help of expertly mixed and remixed database clips to create ever new and impressive solutions.\u00a0<\/p><p>At Red Apple International, we know how to devise and develop video content of many natures: <strong>corporate video<\/strong>, <strong>video advertising<\/strong>, <strong>video product<\/strong>, <strong>teaser video<\/strong> e <strong>video render<\/strong>... The added value lies in the creative interpretation we put into each project, developing a common thread for a unique and distinctive storytelling.<\/p><p>Don't miss our next article on the current evolution of video marketing--the Webinars !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>An opportunity not to be missed It has been a few years since a component took over in marketing that is now...<\/p>","protected":false},"author":2,"featured_media":27057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-27040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redlab"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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