{"id":27958,"date":"2020-11-16T10:40:20","date_gmt":"2020-11-16T10:40:20","guid":{"rendered":"https:\/\/www.red-apple.it\/?p=27958"},"modified":"2021-05-26T14:05:09","modified_gmt":"2021-05-26T14:05:09","slug":"live-streaming-vs-webinar","status":"publish","type":"post","link":"https:\/\/www.red-apple.it\/en\/live-streaming-vs-webinar\/","title":{"rendered":"Live Streaming VS Webinar"},"content":{"rendered":"
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Can't do your event live anymore? Choose online!\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Due to the cancellation of multiple fairs and events due to the emergency situation we are experiencing, more and more companies are taking action to make up for this lack: meeting<\/strong>, videoconferencing<\/strong>, webinar<\/strong> or services of live streaming<\/strong> are viable alternatives for continuing to communicate with one's audience.<\/p>

To choose the most effective communication strategy, it is important to know what differences there are between these solutions, the characteristics of each, and the different areas of use.
While meetings and video conferences (the so-called \"call\"<\/strong>) are the order of the day, especially for those companies that have chosen the smart working<\/strong> and interfacing with both colleagues and clients in this way, Webinars and Live Streaming are the tools best suited for occasions when you want to replace a live event<\/strong>. To bring a meeting or a call to life, it is sufficient to have a webcam and a microphone: in fact, it involves making a \"video call\" between two or more parties, which can also be carried out with the help of the phone alone. In contrast, to carry out a Webinar<\/strong> or a Live Streaming<\/strong> timely organization and proper instrumentation are needed: let's find out more about these two ways!<\/p>

Webinars and Live Streaming: <\/strong>similarities and differences<\/strong><\/h3>

I Webinar<\/strong> are lectures held in real time<\/strong> On the Internet. Born as a tool training<\/strong>, still serve this function today and are often usable \"free\"<\/strong>: in fact, we can find online a series of courses on a wide variety of topics and sectors (technical\/practical as well as exclusively theoretical courses). Usually the Webinar is designed to target a specific group of users, who must register for the event and can then actively participate with questions and interventions. To participate in a Webinar<\/strong> In fact, it is usually necessary to fill out a registration form<\/strong>: shortly before the start of the event you will receive an email containing the link that will allow you to connect and access the chosen platform.<\/p>

Whether it is a lecture or an actual course, there is always at least one speaker<\/strong> of the organizing company, who conducts the live broadcast and argues on a well-defined topic. By sharing their screen, they can also take advantage of presentations and slides<\/strong> that all users will be able to see. Webinar is especially chosen for those occasions when presentations are planned to be divided into several events: this creates a real editorial plan<\/strong> with fixed appointments that all invited users are aware of.<\/p>

I advantages<\/strong> To organize a Webinar? Cost containment <\/strong>e minimal organizational effort<\/strong>: You don't need to invest budget to rent locations, contact a caterer and arrange travel, you simply need to choose the right platform and go online!\u00a0<\/p>

Webinars are often recorded and then made usable by the audience; although this reduces the interaction part, the true soul of this tool is retained: the training<\/strong>.<\/p>

READ ALSO.<\/strong>: The success of the Webinar<\/a><\/span><\/p>

With Live Streaming<\/strong> Instead, as we can guess from the name itself, it means a \"real-time online transmission\"<\/strong> of audio and video content, through dedicated platforms. Usually Live Streaming, unlike Webinar, is an event \"one-shot.\" <\/strong>is chosen for those occasions when it is necessary to hold a unique, non-repeated event, such as the presentation of a new piece of machinery or a product launch.<\/p>

To bring to life a Professional Direct Streaming<\/strong> and functional, several arrangements are necessary, including: possessing optimal devices of audio\/video shooting<\/strong>, take advantage of a good Internet connection, rely on a platform that \"creates\" streaming, choose a media-server<\/strong> (e.g., a streaming app) that can manage and broadcast the live broadcast.<\/p>

While live streaming is also possible using the social channels<\/strong> (Facebook and Instagram, for example, give the ability to broadcast live<\/strong>) this is not the best choice professionally. A Live on Social<\/strong> is particularly suitable for non-business users, who can share their daily routines or initiate get-to-know-you opportunities with their followers (live feeds are often done by the \"influencer<\/strong>\" to answer their fans' questions and curiosities). To hold a corporate event therefore, choosing Live Streaming on social is not the most suitable solution: let's find out together how to make a Professional Live Streaming<\/strong>, thus generating content that enhances the corporate image!<\/p>

Organizing a Live Streaming<\/strong><\/h3>

First of all, in order to bring a professional Direct Streaming to life, it is necessary to provide a\u00a0organized planning<\/strong>\u00a0And timely of many aspects such as:<\/p>