{"id":28037,"date":"2020-11-20T11:02:11","date_gmt":"2020-11-20T11:02:11","guid":{"rendered":"https:\/\/www.red-apple.it\/?p=28037"},"modified":"2021-06-10T13:42:39","modified_gmt":"2021-06-10T13:42:39","slug":"rebranding-ados-precision-exists","status":"publish","type":"post","link":"https:\/\/www.red-apple.it\/en\/rebranding-ados-precision-exists\/","title":{"rendered":"Rebranding ADOS: precision exists"},"content":{"rendered":"
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What does rebranding mean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Behind every longtime active company is a story of continued evolution<\/strong>, refinement, professional and personal growth of the work team. It is easy, several years later, for a company to no longer recognize itself in the image it communicates to the outside world or in the values that initially represented it.<\/p>\n


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How to. Carry out an operation of rebranding<\/strong>, thoroughly analyzing new needs and renewing its corporate identity <\/strong>In every aspect!<\/p>\n

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Among the realities that have accrued such awareness is. Ados<\/strong>, a leading manufacturer and marketer of electronic weighing systems who, after 50 years in business, has chosen us again to fulfill this important \"revolution\"<\/strong>.<\/p>\n


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Challenge accepted!<\/p>\n


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Ready to grasp the nature of the \"new\" Ados, proceeding methodically, we firstly interviewee<\/strong> the work team to understand what the values, attitudes, vision, and deep-seated reasons were that had given rise to the idea of wanting to take such an important step. Having gathered these suggestions, we were able to draft the first textual content<\/strong> and give birth to a photo shoot<\/strong> that would represent everyday moments, machinery, products and people in an innovative way. This first phase is indispensable in any of our rebranding projects, because it allows us to capture every facet and best understand A company's identity.<\/strong><\/p>\n

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\"Precision exists\"<\/em><\/strong>: precision exists, and we, together with Ados, will prove it to you!<\/strong><\/span><\/h4>\n

After a phase of deep customer analysis and content creation, we moved on to the stage of development<\/strong>. The concept we were inspired by is. \"PRECISION\"<\/strong>: a famous saying states. \"perfection does not exist\"<\/em>, but at Ados this saying is debunked every day. In fact, their products are extremely functional and reliable, in one word accurate<\/em>; that's why we chose to provocatively reinterpret that saying, turning it into a positive and using it as a pay-off. Thus was born Ados: precision exists.<\/strong><\/p>\n


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Following this concept<\/strong>, we initiated a integrated communication<\/strong> which is expressed in communication tools with great emotional and visual impact but which are, at the same time, functional and comprehensive in expressing Who Ados is today and what he represents:<\/strong><\/p>\n


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