{"id":29094,"date":"2021-05-18T10:00:27","date_gmt":"2021-05-18T10:00:27","guid":{"rendered":"https:\/\/www.red-apple.it\/?p=29094"},"modified":"2025-02-10T12:11:06","modified_gmt":"2025-02-10T12:11:06","slug":"seo-copywriting-how-to-optimize-text-for-search-engines","status":"publish","type":"post","link":"https:\/\/www.red-apple.it\/en\/seo-copywriting-come-ottimizzare-testo-per-motori-di-ricerca\/","title":{"rendered":"SEO Copywriting: how to optimize a text for search engines"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The term copywriting<\/strong> has now become commonplace: everyone talks about it, few really know what it is and what potential it hides. To define oneself copywriter <\/strong>in fact, it is not enough to \"know how to write well\"; you need to know a number of tips, be empathetic, understand the needs of your audience, mix logic and emotion--in short, anything but two words put in the correct order!\u00a0<\/p>

\u00a0<\/p>

In general, make copywriting<\/strong> means writing with a business purpose. Exactly like everything else that is done within a company. However, copywriting includes activities that are more sales-related, such as writing for ADV, and others that are less so, such as writing for blog articles <\/strong>that can increase the positioning <\/strong>Of the site within the SERP of search engines. It is this second aspect that we will deal with today, what is technically referred to as the SEO Copywriting<\/strong>!<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Writing a blog article on the SEO side - what is it about? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

First, to create articles for publication on your corporate blog (technically referred to as corporate blog<\/strong>), you need to choose a topic that is of interest to your target audience.<\/p>

To know the research volumes<\/strong> of keywords<\/strong> there are several tools both free and paid: you can quickly find out what searches users are doing in relation to your industry and use this information to create ad hoc texts. The \"trick\" is to make sure that your text answers the questions users ask the search engine.<\/p>

\u00a0<\/p>

Once the topic is identified, Google itself provides some guidelines for how best to write the text.<\/p>

These include the Write clearly, simply and comprehensively<\/strong>. This means avoiding complex terms and empathizing with a user with little or no knowledge of what we are dealing with. In the case where you necessarily have to use technical terms, the advice is to provide an explanation of the meaning and place them within short, comprehensive sentences: get straight to the point, that's the secret!<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

The importance of titles-using H1, H2, H3 tags correctly <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Within a text written correctly in SEO optics<\/strong> the use of titles and subtitles should never be lacking. This is because, such tag<\/strong>, prove to be critical in effectively positioning the keyword <\/strong>on search engines. Titles and subtitles have a different hierarchy: the Google algorithm will consider what is within the H1 tag more important, it will value the H2 tag less significantly, and so on..<\/p>

\u00a0<\/p>

Use this hierarchical scale to your advantage! The H1 title should therefore contain the main keywords<\/strong> and comprehensively tell the content of your article, subtitles with H2 tags may contain the secondary keywords<\/strong> for which you want to position your website while H3 subtitles will mainly serve you to subdivide very long paragraphs by isolating different aspects.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

SEO of images - a factor not to be underestimated<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Text without images loses a good 30% of its ideal placement. In fact, as we know, images capture users' attention and entice them more to dwell on the content of the article. Inserting photos optimized<\/strong> thus results in better potential of your article on search engines! In order for Google to understand the meaning of an image, two attributes must be assigned to them:<\/p>

\u00a0<\/p>