{"id":35092,"date":"2021-09-02T12:39:56","date_gmt":"2021-09-02T12:39:56","guid":{"rendered":"https:\/\/www.red-apple.it\/?p=35092"},"modified":"2025-02-10T12:26:16","modified_gmt":"2025-02-10T12:26:16","slug":"how-to-set-up-a-marketing-strategy-in-the-health-care-industry","status":"publish","type":"post","link":"https:\/\/www.red-apple.it\/en\/come-impostare-una-strategia-di-marketing-nel-settore-sanitario\/","title":{"rendered":"How to set up a marketing strategy in the health care industry"},"content":{"rendered":"
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The Health Marketing<\/strong>, also referred to as Healthcare Marketing<\/strong>, includes all those activities aimed at spreading the visibility and increasing the potential customers of such realities as private health care facilities<\/strong>, RSA<\/strong>, Pharmacies<\/strong>, Parapharmacies<\/strong> and companies that market medical devices<\/strong>.<\/p>

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Unlike \"traditional\" marketing, whose main purpose is sales, the Health Marketing<\/strong> aims to To create, communicate, and disseminate health-related information<\/em> drawing from pure marketing strategies to center communication on the end customer and using science as a preferred source to promote health.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Medical communication: regulations, legislation and constraints \n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In fact, until 2006, the medical industry was prevented by law from doing both offline and online promotion. The enactment of the Bersani Law<\/strong> then liberalized advertising in this area, albeit with some limitations, but the implementation of genuine medical marketing clashed with the morals of Doctors and Health Care Professionals. Indeed, it appeared unethical to treat the patient as a \"normal\" client to whom one could show one's services and with whom one could brag about the quality of one's work. L' Healthcare Marketing<\/strong> has since taken hold, however, affirming a willingness to position itself as a strategy that, first and foremost, Disseminates scientific information that can focus people's attention on well-being<\/strong> their own and their loved ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tAs pointed out earlier, while promotional activity in the medical sector is permitted, it is still subject to multiple Specific legislative and regulatory limitations<\/strong> for different channels. Let's find out in detail what the Italian Law provides for advertising in this area:\n