{"id":44681,"date":"2025-07-24T08:08:44","date_gmt":"2025-07-24T08:08:44","guid":{"rendered":"https:\/\/www.red-apple.it\/?p=44681"},"modified":"2025-08-08T21:06:10","modified_gmt":"2025-08-08T21:06:10","slug":"new-site-como-water","status":"publish","type":"post","link":"https:\/\/www.red-apple.it\/en\/nuovo-sito-como-acqua\/","title":{"rendered":"Accessible and intuitive: Red Apple signs Como Acqua's new website"},"content":{"rendered":"<p>Making simple what is complex: this was the challenge behind the design of the <strong>new Como Acqua website<\/strong>, the sole manager of the integrated water service in the province of Como. It was a challenge we took up enthusiastically, working side by side with the client to develop an accessible, functional and intuitive digital portal designed for an extremely wide and diverse audience.<\/p>\n<p>The site, designed and developed by our team of professionals, is the result of a fellowship and constant dialogue with Como Acqua.<br \/>\nThe goal? To shape a tool capable of meeting the needs of all users, from those unfamiliar with the digital world to those who use it every day.<\/p>\n<h4><strong>Easy navigation, clear information, \"friendly\" appeal<\/strong><\/h4>\n<p>Following the most up-to-date principles of UX\/UI design, we have structured a true portal in which navigation is smooth and immediate. Information-often complex or bureaucratic-is now easy to find thanks to a <strong>menu structured to guide the user to what they are looking for in just a few clicks<\/strong>. CTAs have been strategically arranged, anticipating the most common searches (such as assistance, forms, self-reading) and accompanying the user every step of the way.<\/p>\n<p>The interface has an aesthetic we like to call \"friendly.\" <strong>Intuitive icons, explanatory custom illustrations, and a distinctive color palette<\/strong> help make the browsing experience clearer and more pleasant, even when it comes to bureaucratic tasks such as filling out forms or consulting documents.<\/p>\n<p>The home page opens with a full-screen emotional video (with the exception of the main CTAs), which recounts the entire water cycle-from the source to our homes-through familiar scenarios: those of the province of Como. A way to strengthen the link with the territory and the community, a distinctive note of Como Acqua.<\/p>\n<h4><strong>Timely content, always just a click away<\/strong><\/h4>\n<p>Each page is designed ad hoc, with the goal of simplifying the user experience and reducing the time it takes to search for information.<\/p>\n<p>Visiting the site<strong> <a href=\"http:\/\/www.comoacqua.it\">www.comoacqua.it<\/a><\/strong>, it is now possible to access all major services within seconds:<\/p>\n<ul>\n<li>contacts for assistance<\/li>\n<li>Map of infopoints and water houses (integrated with Google Maps)<\/li>\n<li>updated forms<\/li>\n<li>Self-reading guide (also in video format, made by us)<\/li>\n<li>... and more.<\/li>\n<\/ul>\n<p>The stakeholder and institutional partner sections were given a more formal approach, without sacrificing visual effectiveness: real photographs, infographics, corporate data, and a clear, hierarchical structure were the keys to communicating with greater authority, without losing clarity and accessibility.<\/p>\n<p><strong>Accessibility<\/strong> is really the key word of the project. The <strong>new Como Acqua website<\/strong> is, in fact, fully compliant with the latest regulations on digital accessibility (European Accessibility Act): every content, every element, every tab, every page is designed and implemented in such a way as to be usable by anyone, in any condition.<\/p>\n<p>In summary, this project reflects the shared mission of Red Apple International and Como Acqua: <strong>Putting the end user at the center, making communication a tool for simplification and inclusion<\/strong>e.<\/p>\n<p>The activity for Como Acqua does not end with the website!<br \/>\n<a href=\"https:\/\/www.red-apple.it\/en\/portfolio\/como-water\/\"><strong>See the dedicated portfolio to learn more<\/strong>.<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Making simple what is complex: this was the challenge behind the design of the new website...<\/p>","protected":false},"author":5,"featured_media":44682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuovo sito Como Acqua: accessibile e intuitivo | Red Apple<\/title>\n<meta name=\"description\" content=\"Accessibile e intuitivo: online il nuovo sito web di Como Acqua firmato da Red Apple, Un portale digitale accessibile, funzionale e intuitivo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.red-apple.it\/en\/new-site-como-water\/\" \/>\n<meta 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