In a smart and effective "trade show presence" communication project, a part that should not be underestimated to complete the strategy, are all the communication and branding activities that come to fruition before, during and after the trade show event. Producing the tools aimed at the proper communication of the company's values and products from the strategic, creative and graphicdesign aspects is undoubtedly an aid to extending the trade show event with its pluses over time. Several steps can be materialized with proven success:
- Realization and management activities of invitations, memos to customers and sales network for web.Realization and management activities of newsletter invitations /invitations.
- Planning and implementation of any post-fair themed advertisements in trade press.
- Customer Satisfaction action to make the post-fair period an important opportunity for a real global FEED BACK.