A complex set of communication tools with which to structure the best path to invent or reinvent a brand.
OFF LINE
Today, communicating undoubtedly appears easier; the real challenge is to create quality content. Content is the essence of communication strategy; it is the real protagonists.
Making careful and skillful use of "traditional" communication tools is certainly an indispensable driver for the establishment and stabilization of a company's brand identity.
Therefore, creating structured content is indispensable; devoting the same attention that is implemented in designing a product and making it to tell its story, through text, images and videos that manage to convey its intrinsic value. In this way, the process of integrating the various forms of offline and online communication becomes a powerful growth value for the business.
NAMING & LOGO
The name that encapsulates the essence of the brand and its visual representation