Clubhouse: is the revolutionary social network already gone?
Clubhouse: is the revolutionary social network already gone?
It was launched in March 2020 in Silicon Valley, peaked in February 2021 when the likes of Oprah Winfrey and Elon Musk started using it, and sunset just two months later. But is it really the end of Clubhouse
Let's take a small step back: Clubhouse is a new social network born out of the desire of its creators (Paul Davison and Rohan Seth) to create a social network with no text, photos or videos. Exclusively based on the entry of members as content. This revolution was not immediately appreciated, initially in fact Clubhouse struggled to get off the ground and never exceeded 1,500 American registrants.
A year later, suddenly, globally renowned personalities began to move onto this platform, spreading awareness and generating such significant word of mouth that the number of subscribers grew exponentially: 5 million in just one week.
How does Clubhouse work?
The peculiarities of the new social network, which in retrospect turned out to be its limitation, are basically two: being able to access it only through The invitation of a person already registered on the platform and the own an Iphone. Already: each registered user has only two invitations available and, in addition, cannot send them to everyone with an Android device. This means excluding from using the platform about 60% of the world's adults who have a smartphone without IOS.
Therefore, although the character of theexclusivity initially represented a plus of the platform (a select few were allowed into the voice harem), over time this factor became a limitation: always the same users, always the same topics, less and less of a truly interested audience.
Clubhouse, the social of real-time voices
Once you have had the opportunity to enter the Clubhouse, one is faced with a series of "discussion rooms" divided by topic. Each user can start a room and be its speaker, others can listen in silence or ask to intervene raising his hand. No, not physically: through a special icon depicting the gesture and making the speaker aware of a user's willingness to express his or her thoughts.
Another unique feature of this social network is that, being exclusively real-time, once a conversation is closed by the person who organized it the whole conversation disappears. There is therefore no way to retrieve or access the history of debates occurred once the room was closed. This was strongly desired by the creators of Clubhouse, to emphasize the importance of the live In the fruition of content.
But where did Clubhouse go?
Back to us: what happened to Clubhouse? After about a month when everyone was talking about it, everyone was seeking invitations, everyone was hailing it as the "social of the future," Clubhouse has basically lost its appeal and fallen into decline. This is evidenced by the very searches done on Google in the period from February to April: from very high peaks to a straight line almost always fixed at low values.
As mentioned before, the loss of interest in Clubhouse is basically due to the limitations imposed by the platform: not being able to reach a larger number of users meant that even the speakers themselves were no longer interested in sharing their thoughts and knowledge on this social network. Influencers themselves have returned to the platforms more suited to them, Instagram in primis.
Little audience = little interest from the creator. And, as a result, if creators migrate so does their entire following.
Late spring/early summer is expected to see the release of Clubhouse also for Android devices and, it is said, the invitation-only option will be eliminated. These changes will represent the rebirth of the voice social Or will they come too late?
Continue to follow our blog To stay updated and to find out!
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