Redlab
Digital advertising: comparing Google Ads and Meta Ads
Entrusting the advertising budget to an online platform is a decision that can significantly determine the...
Newsletters: the complete guide to communicating with your customers
Among the many tools available to companies to communicate effectively, the newsletter stands out for...
Spotlight event: 5 techniques to maximize the visibility of your event
Every corporate event, every participation in a trade show, every occasion when a brand decides to go out to the...
Advertising performance: 4 steps to effectively measure ROI
The concept of advertising performance today no longer includes only clicks, views or open rates: with the...
Communicating successfully at trade shows: 8 winning strategies to attract and convert
A well-designed set-up, a targeted pre-event marketing strategy, corporate materials consistent with brand identity and...
POP and POS materials: what they are and how they increase sales
Since competition between brands is increasingly being played out on the field of shopping experience, the investments of the...
Vocal identity: 7 winning strategies to give your brand an authentic voice
Embedding a vocal identity activity within one's communication strategy means giving "voice" to one's brand. The...
Common mistakes in internet communication and how to avoid them
The golden rules for effective Internet communication can be summarized in a few cardinal principles that every...
Social Media Trend: better to follow or avoid them?
Trend: viral phenomena that emerge rapidly on Social Media and capture the attention of millions of users. Their...
Packaging design: functionality and aesthetics for Brand Identity
Packaging design is one of the most powerful yet underrated weapons that a company can employ...
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