I AM ELISA AND I JOINED THE RED APPLE TEAM AFTER A LONG EXPERIENCE IN AN IT COMPANY WHERE I WORKED FIRST IN MARKETING AND COMMUNICATION AND THEN IN UX AND UI DESIGN.
I love everything related to visual arts from graphics to photography and I like the way the combination of images, letters, symbols, lines and colored surfaces can express emotions and evoke concepts with immediacy. I love everything related to art and creativity but in my work I prefer the concept of Design where form and function come together and graphics become a means to communicate effectively. This is very important for the development of graphic interfaces where aesthetics and harmony must combine with usability; in an increasingly technological world, it is essential to take care of the user's interaction with computer tools, making navigation easy and functional.
I especially like to travel to places where nature has created landscapes full of charm, which is why I love trekking-especially in the mountains-where the effort to reach a peak or viewpoint is rewarded by a vast horizon in which to lose myself with my gaze. My place of the heart has always been the Dolomites, I used to go there as a child to do small ferrate with my dad and since then I have never stopped going back periodically to get lost along the trails in summer and on the ski slopes in winter.
I always carry a camera with me because I like to encapsulate in a few shots the beauty that lies before my eyes, it gives me the feeling of taking home a little piece of the world and being able to tell it from my point of view.
Red Apple represents a wonderful creative challenge for me and an opportunity to engage with a wide variety of clients and grow through collaboration with communications professionals.