NO-STOP communication: how to keep connected with customers in the summer vacations
Finally we can say that: it's summer time!
Summer vacation is synonymous with relaxation, sunshine and leisure time, but for your business it can pose a significant challenge. You may be wondering. How to maintain connection with customers when you are closed for vacation? That's why we are here: there is no magic formula, the key is A planned, multichannel communication strategy That respects brand identity.
Engaging and differentiating newsletters, even in summer!
Le summer newsletters represent a key pillar in keeping communication with your customers active and constant. Informing customers in advance of closing and reopening dates creates transparency and trust: this is why it is essential to send out a newsletter before closing to prepare your customers and provide them with all the information they need. To get more engagement, you can enrich your newsletter with content that customers can enjoy during the vacations: useful tips, funny stories or seasonal trivia related to your industry are all good alternatives to make your communication lively and differentiate you from your competitors.
In this sense, the "personalization" can be a functional approach: segmenting your contact list and sending personalized content to specific groups can significantly increase user interactions and perceived value. For example, diversifying content and/or offering different promotions to loyal customers versus new subscribers can make communication more relevant and appreciated!
At the design level, the newsletter must be both eye-catching and yet always maintain consistency with the brand identity. This is precisely where the strength of structured communication, our main goal, comes into play: when you manage to Declining the company's image in multiple contexts, without it losing its value and making sure that it remains recognizable at all times, then communication will prove effective. And the perceived value will be remarkable!
An additional aspect that you must not underestimate is the'usability. Since most people check e-mail from smartphones, especially on vacation, it is critical that your newsletter be optimized for mobile viewing. Experience in e-mail marketing and UX/UI design married within a newsletter allows us to structure effective and valuable communication: it is not enough for the newsletter to be visually "beautiful," it must also clearly convey salient information and, in the case of insights, ensure that CTAs and links are easily clickable. A "call to action" clear and well placed promotes interaction and amplifies the result!
Social Media & Web Site: always on, always connected!
Is your company active on one or more social channels? "Programming" is the watchword..
Automating the output of social media posts is an essential practice to ensure that publishing is never interrupted and channels continue to be manned, thus ensuring a constant presence. This will help spread a positive perception of your brand.
Similarly, if your website has a section dedicated to blog articles, these should be scheduled in good time and, for greater effectiveness, focused on seasonally relevant topics (e.g., summer tips related to your target industry).
In the case of both social media and e-mail marketing, consistency is the added value. Maintain a regular cadence in communications, even during the vacations, Demonstrates professionalism and attention to your customers. Sending a newsletter that alerts customers in advance of closing and reopening dates, and what to expect in the next period, helps keep expectations clear and strengthen the bond with the audience; making sure that posting on Social is ongoing helps to solidify the bond with the brand and keep you present in your mind.
O. O. O. : the hidden power of Out Of Office
If you have never considered the automatic response e-mail, now is the time to do it. Configuring automated responses for mailboxes is a simple but effective way to ensure that customers receive timely responses, even when the team is unavailable.
Emails should contain useful information such as. Closing dates, emergency contacts, and answers to frequently asked questions. A friendly, warm tone in automated emails can make all the difference, conveying to customers that they are always a priority for you and your company.
In general, in opening/closing newsletters or pop-ups on sites, it is a good idea to specify whether certain areas of the company remain open (e.g., warehouses, showrooms, etc...) to diversify the company's communication in terms of operations and target audience. Extra attention to customers, suppliers and prospects never hurts!
As we have seen, keeping connected with clients during the vacations is not only indispensable, but can also Strengthen the relationship and brand loyalty. By using content scheduling strategies, autoresponder emails, and structured summer newsletters, you can ensure that your company remains present and relevant even when the office is closed.
Our communication strategy for the summer vacations has already started.
We won't anticipate anything-just get ready for something that "sounds" like summer!
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