Alpina is the DAW Group's brand dedicated to the DIY consumer, and has been in the paint business for more than a century. The Alpina brand is the market leader in Germany, Switzerland and Austria and is recognized for its continuous trend toward quality and sustainability. Since 2012, Alpina Italia, a Division of DAW Italia GmbH & Co KG, has been operating in the Italian DIY market with high-quality, environmentally sustainable and health-safe products that make homes healthier and more protected.
A product range with innovative and attractive packaging, constantly evolving according to market trends, to meet all performance and aesthetic demands of the do-it-yourself consumer.
Alpine. Emotions in color.

  • Customer

    Alpine

  • Target market

    Bricolage

  • Activities

    Product catalog
    Brochure
    Advertising
    Advertising campaign
    Packaging
    POP material
    Print
    DEM and Newsletter Campaigns
    Digital marketing

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