"Creating desire" and making the pleasure and benefits of sports accessible to as many people as possible. This is, summed up in one sentence, the mission of Decathlon, the leading French company in Europe in the creation, production and distribution of sports products and technologies. Decathlon stores, some 540 in number, are located in 17 countries (France, Spain, Italy, Portugal, Poland, Belgium, Germany, Hungary, England, the Netherlands, Brazil, Russia, China, Romania, India, Turkey, Czech Rep.) and have square footage ranging from 2,000 to 12,000 square meters of sales area.
Decathlon
Sporting goods
Sports accessories
Advertising
Advertising campaign