Share, the important thing is to share.

Never before has social media been a key tool for growth.

According to data from the Global Digital Report, there are more than 5 billion internet-connected users worldwide and 3.38 billion social media users. These astonishing numbers are constantly growing: in fact, there is an increase of one million more users every day. Here is already a good motivation to approach the network... but let's look at other benefits of using social media for a business.

Remember: the fundamental role of social media is to communicate, not to sell! Only quality, targeted, creative and innovative communication leads to results.

The main benefits of good social communication are. customer retention, the achieving new leads, the increase in brand awareness e brand reputation. A well-structured social media marketing strategy also leads to the improvement of other cross-cutting activities, such as the increase in sales and turnover.

Opening a business page on social media is a totally free, easy and intuitive process: with a few simple steps you have created a profile for your company. Of course, today it is no longer enough ... it is essential to take advantage of all the potential that social media can offer. In fact, the results of effective communication can only be seen if they are placed at the center:  quality of content, consistency in publications e consistency Between the messages conveyed and business reality.

Social networks are very powerful channels of communication because they are "a reach for all.", at any time you have the opportunity to hit a potentially unlimited audience and vehicular traffic on the company website: adding a link that lands on the company page can be a good way to lead the curious audience into your reality and make your services known.

It is critical curate content of social publications: posts should be designed and made based on the specific target audience, the business goals you want to achieve, and should be differentiated according to the social channel on which you want to convey them.

Differentiating publications depending on the specific social media chosen is a winning strategy:

at Instagram focuses on eye-catching, high-engagement visual content;

at Facebook Favor friendly, immediate and engaging language;

at LinkedIn, on the other hand, uses a more professional and specific tone;

at Tik Tok, the trendiest social media of the moment for young people and adults, focuses on dynamic, fun and self-deprecating content--spontaneity is the key to successful publications.

We are also expanding our communication in the most effective and engaging way possible through the use of social channels. Our goal is to inform and intrigue and why not sometimes even entertain with high quality, purpose-made content to keep the dialogue with our active customers and potential prospects alive... stay tuned 🙂