The success of the Webinar

A Web Based Seminar, better known by the acronym Webinar, is a live event that takes place online in the presence of multiple participants and is scheduled for a specific date and time.

Webinars are designed to be more interactive and have a bilateral communication between the transmitter and the participant. In fact, throughout the event, which generally averages 45 and 60 minutes in length, there is an opportunity to ask questions of the organizer via chat or microphone. This direct communication between presenters and participants is a very useful and positive aspect that sets Webinars apart. In addition to this, there are many other features that make these online seminars so attractive: independence from a specific physical location is one of them. Participants can save time and money required to physically travel to the event itself. The simplicity of presenting and sharing slides and content on one's own screen, the easy exchange of information before, after and during the Webinar, and the quick registration of participants are the concrete advantages.

Certainly making a professional Webinar Requires specific skills and abilities, as well as appropriate tools. Careful planning is needed that knows how to enhance the content you want to convey, just as in an in-person event. Investing a lot of time in the preliminary phase will allow the seminar to best reflect the marketing strategy outlined: define the theme and topics to be covered, prepare the materials, define the participants and speakers, and plan the date and time. It is also essential to communicate to the intended audience through targeted tools and in a timely manner through Landing pages, Press releases, Social Networks, Blogs, E-mails and Newsletters.

Since this is a real live event, a professional Webinar needs a stable platform capable of accommodating the audience, a (on-site or remote) "television" direction, and an audio/video system that enhances the communication. Not least, for a successful Webinar, it is essential to customize the set in which the event will take place through ad hoc crafted communication. The graphic dressing of "event spaces" is an element that should not be underestimated: whether the Webinar is held in a specially designated company space or in an outdoor location, the goal is to positively influence the audience from the very beginning of the shoot. A well-kept, well-organized set with elements that reference the brand predisposes the audience to listen and engage.  

On the day of the event it is important to send an email reminder to all participants, as well as record the seminar and share it, after the broadcast, on social media becomes a way to expand your visibility. Don't abandon those who attended the event: contact them with a thank-you message, forward the link and extra materials, take a satisfaction survey, alert them to upcoming scheduled events, to keep the bond that has been generated alive.

We at Red Apple International are ready... For our clients we are taking action to deliver quality and interesting Webinars, defining the most consistent communication mood for the brand, developing a defined and customized creative concept, offering quality contract proposals to set up and customize the set and equipping ourselves with the best tools and platforms. We transform your spaces into communication elements ready to give value to your event !

Check out Webinars programming from one of our flagship clients in the lighting world, Puk Lighting, with whom we have partnered to deliver highly successful online events; click here puk.it