Tintech, the color professionals

Tintech - The Color Professionals: A New Identity to Speak to the Do-It-Yourself Market

In an ever-changing industry such as the do-it-yourself sector, being able to stand out on the shelves and in the minds of consumers is a real challenge. Tintech has chosen to face it head-on, embarking on a journey to revamp its visual and communication identity to make its brand more recognizable, accessible and competitive.

The project took shape from a clear need: to transform a technical range into a line that was immediately comprehensible, visually coherent, and suitable for dialogue with a heterogeneous audience, made up of both experts and DIY enthusiasts. The rebranding was not a simple exercise in style, but an articulated strategy based on market analysis, target definition and study of the buying experience.

One of the key elements of the project was the creation of a new graphic design for product packaging. The goal was to ensure a strong visual impact, with distinctive colors, clear icons, and an orderly arrangement of information. Each package was designed to make it easy to read, improve the in-store experience, and enhance the product even in a crowded retail environment.

In parallel, work was done on content, making it more direct, accessible and consistent with the tone of the brand. Information and sales support materials were created that tell the pluses of each product in a concise but comprehensive way, designed to accompany the user in making a choice, even independently.

Another key piece was the photographic work: set and still life shots were taken to return a clear, professional and concrete vision of Tintech products. The images, consistent with the new visual identity, were used for catalogs, promotional materials and digital communication activities, helping to build a solid and consistent brand image.

The result is a renewed brand, capable of speaking in a simple, modern and effective language, without losing sight of its technical know-how. Tintech now stands as the benchmark for those seeking quality and reliability in color protection and maintenance products, with a new visual energy that enhances every component in the range.

This transformation has allowed the brand to strengthen its presence in the market, improve positioning, and expand its target audience. The renewal journey continues with new initiatives and communication tools that will accompany Tintech in its next phases of growth and evolution.