Visual Content

We live in an image-based society. When a company decides to publicize and promote itself, an object or a service, the goal it sets is to convey the best image of itself. If the goal is to promote in order to sell, the information must get there as quickly as possible without filters.

Photographs now represent a kind of universal language, immediately decodable, understandable, and memorable, and Social Media is literally flooded with this visual revolution, succeeding in its intent to engage the user in a more immediate way than in the past. Images are the fundamental tool For any communication and marketing strategy.

It is estimated that man process the information visual 60,000 times faster than written information and that it understands and internalizes the 80% of what it sees. So making use of images, in any form of communication, is a weapon to one's advantage: they enjoy a expressive superiority than the text, thanks to their Immediacy, clarity and evocative power.

An image, if well thought out and implemented, manages to convey ideas and emotions in an instant. It creates empathy, leaves something behind, opens glimpses of reflection, and possesses in itself an evocative and emotional capacity.

No doubt the better if the images are made ad hoc for each specific client, so as to achieve an original image, unique and reflecting the brand's identity. It is important to focus on images for an effective communication strategy: good visual content allows you to inform, enthuse, excite, and also possesses a viral potential not to be underestimated.

The conscious use of images improves online presence, Promotes interaction with its target audience e increases brand recognition. Clearly, visual content should be created and chosen according to a single thread, so as to have a consistent and recognizable communication.

Red Apple International has always used this powerful tool to promote and support the Brand image of its clients. We create and produce quality images following an integrated communication strategy, which focuses on these services:

Corporate photo, which convey the identity, values, and places where the company thinks and produces.  

Photo product: the plasticity, light and perspective to make an object/subject appealing to the target audience.

Photo industry, to tell the essence, technological innovation and heart of the company.

Photo render, to create a verisimilar parallel reality through an artificial image.

Contact us if you want to enhance your brand image: we offer you a high-quality service that meets all your needs and supports your brand identity... This is what matters to us ! 

Click here to find out all the ourServices