Red Apple for Voden S.p.A: a collaboration that immediately marks an important Award

Collaboration with VODEN MEDICAL S.p.A already brings excellent results:
First prize as Best Stand Design 2024 at Cosmofarma!

We are proud to report that VODEN's booth received the Cosmofarma Awards for Best Stand Design 2024 in the "Pharmaceutical, Parapharmaceutical and Healthcare" pavilion as it was found to be the best in terms of aesthetics, originality, functionality, emotionality and communicative impact.

On the occasion of the launch of Vxell® 4.0, an innovative AI-enhanced CBC instrument, Red Apple International develops global creativity for VODEN Medical S.p.A, a leading company in decentralized Point of Care diagnostics and self-analysis systems for Pharmacy. Thanks to this first NPT-certified CBC instrument, based on AI-enhanced HD digital microscopy (morphological analysis of cells), CBC enters the future!

The project turned out to be an opportunity to implement a high-impact communication strategy, declined on all tools: ADV image, presentation brochure, landing page, POP materials for Pharmacies.

Then, among the activities planned to position the new product and present it to medical professionals, the participation in Cosmofarma Exhibiton 2024 could not be missed. For the occasion, we were directly in charge of the core image of the set-up with the aim of making every space, every wall and every piece of furniture a communicative element with added value.

Clean lines to evoke a kind of monolith to represent the very essence of the product (simple, powerful, innovative) and an interplay of solids and voids in the light ring to create a highly appealing effect, the centerpiece of the entire setup.

Thrilled to have helped VODEN Medical S.p.A. achieve this important recognition! 

Here are the words of Claudia Balbi, the company's marketing manager:

"I would like to dedicate a special thanks to Dr. Lillo Buono, CEO-Founder and his creative and graphic team, Marco, Video & Visual Designer | Paola, Art-Director | Marco, copywriter, for their extraordinary commitment. Your expertise, creativity and attention to detail made all the difference!"

Enthusiastic about this first milestone, we are confident that together we can achieve new and interesting results. Thank you VODEN for your trust!