The power of the BLOG grows.

The blog is a digital tool, a kind of online diary on which content of various kinds is published: current affairs, articles that delve into specialized topics, practical suggestions, celebration of events and anniversaries. The key word is "sharing". When managed properly, a blog can confer many benefits: growing the brand awareness, give visibility and consequently increase traffic of visitors and possible prospects.

Why is it important to have a blog?

First of all, the numbers speak for themselves: there are about 3 million blogs in the web with 10 million users and frequent visitors. It is to all intents and purposes a mass phenomenon. This high presence can lead to a Easier identification of potential customers who, searching for information on a certain topic, might land on a company's site in the blog section. Varying in the choice of topics to be covered is therefore very important because in this way it is possible to Intercept more people and build their loyalty over time.

The blog is a space alive and dynamic designed to promote one's business through informative and diaristic writing. It can be used to talk about the own business, of the new projects and of the new products o services, or of their target market by interacting in this way with information and news from the network and traditional media.

Experts in the field

Thanks to blogs, a specialization has emerged within traditional professional writing, the web copywriter. It is concerned with creating online content that is not only fluid and pleasant to read but, more importantly, responsive to the needs in the 'digital sphere, which require complete and comprehensive texts. The 'goal is to generate an increase in search engine traffic through techniques such as SEO or SEM.