Customer Loyalty

the central element in marketing and sales strategies today.

Still many businesses tend to focus and channel a lot of resources on new customer acquisition, while it is increasingly evident that in contemporary marketing has a key role the retention of existing customers.

... but what is loyalty?

This term refers to all activities that companies undertake to reduce the process of losing customers: the goal is to retain as many customers as possible and to keep them coming back to the experience of buying goods or services as often as possible. Loyalty consists, therefore, in. create a strong and lasting bond, a relationship at the basis of which there is mutual trust, understanding, understanding e satisfaction Of the requirements.

Companies often invest a large part of their budget in the search and hope for new customer acquisition because they believe it is the fastest and most effective way to increase sales and revenues. In reality, focusing on customer retention leads to even faster revenue growth--along with numerous other benefits. Let's look at some of them.

The first obvious advantage is economic: retaining an already acquired customer represents a very low cost of ownership. In addition to minimizing these costs to the business, according to research conducted by Harvard Business School, customer retention also allows business revenues to increase from 25% to 95%, if conducted with the right methodologies.

Selling to existing customers is a much easier, more effective and efficient process than attracting new ones. There is a much higher probability of 60% - 70% of making a new sale to a loyal audience, which already follows the service and benefits offered, than the percentage of converting a new contract (which is 5% - 20%).

Customer loyalty also enables a increased Brand awareness: a satisfied buyer speaks well (and willingly) of the service offered to him, unknowingly doing zero-cost promotion. This is how the word of mouth of a loyal customer can be a really useful and powerful tool for the enterprise.

Loyalty establishes a bilateral relationship between the company and the customer: the supplier, thanks to the long-lasting and trusting relationship created, increasingly understands and anticipates the customer's needs, constantly obtaining new confirmations and consequent revenue; on the other hand, the customer receives benefits granted as a result of the solid bond with the brand. It is important, in fact, reward the loyal customer through promotions, or personalized gifts: small gestures that make one feel welcomed and part of a community, increasing the sense of belonging and confidence.

In addition to these tools, there are many other means to build customer loyalty, the most important being the social media presence. To gain more visibility, to keep the memory of the shopping experience alive, and to engage more possible users, Social channels are crucial: having a Facebook, Linkedin or Instagram page allows you to be Always there to inform and solve. This is how a Efficient Customer Service!

It is now clear that creating a strong and lasting bond with customers is essential to a company's success.Therefore, it is important to invest in the retention phase in order to achieve a profitable return in terms of branding and consequently grow the business.

In this context, Red Apple International invests to create a stable, profitable and lasting relationship with customers. What sets us apart is our willingness to follow the customer to Achieve a mutually satisfactory result.Our key words are listening, ideas, sharing, solutions and constant presence over time.

We have many examples of long-standing customers with whom we still collaborate; in fact, we boast a very high percentage of customer loyalty: one among them is Adelio Lattuada, a company specializing in the construction of flat glass processing machinery.

We are proud that, once again, this client of ours has believed in us and has decided to entrust us with its global communication 2020-2021 ...a relationship that has now linked us for over 15 years, a challenge that is always alive and exciting!