Etniké, an authentic journey into taste.

Fratelli Pagani S.p.A. entrusted us with the launch of a new line of Teriyaki-based condiment sauces born under the Pagani Chef brand.

The inspiration for the development of this line comes from the idea that at this particular time when movement/travel is more difficult to implement, Through the experience of the senses, and in this case of taste, one can space out and experience a kind of journey, Reaching distant and exotic places.

Thus was born Etniké, the new line of condiment sauces with an ethnic flavor, water-soluble, allergen free, without added MSG, everything While respecting the original flavors. The first two Etniké sauces are the Classic teriyaki, the original taste born from the perfect combination of sweet and sour aroma, spices and fried, and the Teriyaki Lemongrass, characterized by a pleasantly citrusy touch, reminiscent of Thai cuisine.

We at Red Apple International we created and developed the entire project starting from naming and logo to packaging and advertising campaign.

The new Etniké line aims to give consumers a true taste journey experience, bringing more and more flavors and faraway places closer together.

Pagani Chef brand of Fratelli Pagani SpA, succeeds in its intent to create products for lovers of soy and Japanese cuisine, overcoming the problem of food intolerances and allergies and demonstrating once again, his attitude toward innovation and respect.

We cannot be more proud of this new client of ours-this is just the beginning.

In fact, we are collaborating on the development of other communication projects, follow us: Pagani Chef