Live Streaming VS Webinar

Due to the cancellation of multiple fairs and events due to the emergency situation we are experiencing, more and more companies are taking action to make up for this lack: meeting, videoconferencing, webinar or services of live streaming are viable alternatives for continuing to communicate with one's audience.

To choose the most effective communication strategy, it is important to know what differences there are between these solutions, the characteristics of each, and the different areas of use.
While meetings and video conferences (the so-called "call") are the order of the day, especially for those companies that have chosen the smart working and interfacing with both colleagues and clients in this way, Webinars and Live Streaming are the tools best suited for occasions when you want to replace a live event. To bring a meeting or a call to life, it is sufficient to have a webcam and a microphone: in fact, it involves making a "video call" between two or more parties, which can also be carried out with the help of the phone alone. In contrast, to carry out a Webinar or a Live Streaming timely organization and proper instrumentation are needed: let's find out more about these two ways!

Webinars and Live Streaming: similarities and differences

I Webinar are lectures held in real time On the Internet. Born as a tool training, still serve this function today and are often usable "free": in fact, we can find online a series of courses on a wide variety of topics and sectors (technical/practical as well as exclusively theoretical courses). Usually the Webinar is designed to target a specific group of users, who must register for the event and can then actively participate with questions and interventions. To participate in a Webinar In fact, it is usually necessary to fill out a registration form: shortly before the start of the event you will receive an email containing the link that will allow you to connect and access the chosen platform.

Whether it is a lecture or an actual course, there is always at least one speaker of the organizing company, who conducts the live broadcast and argues on a well-defined topic. By sharing their screen, they can also take advantage of presentations and slides that all users will be able to see. Webinar is especially chosen for those occasions when presentations are planned to be divided into several events: this creates a real editorial plan with fixed appointments that all invited users are aware of.

I advantages To organize a Webinar? Cost containment e minimal organizational effort: You don't need to invest budget to rent locations, contact a caterer and arrange travel, you simply need to choose the right platform and go online! 

Webinars are often recorded and then made usable by the audience; although this reduces the interaction part, the true soul of this tool is retained: the training.

READ ALSO.: The success of the Webinar

With Live Streaming Instead, as we can guess from the name itself, it means a "real-time online transmission" of audio and video content, through dedicated platforms. Usually Live Streaming, unlike Webinar, is an event "one-shot." is chosen for those occasions when it is necessary to hold a unique, non-repeated event, such as the presentation of a new piece of machinery or a product launch.

To bring to life a Professional Direct Streaming and functional, several arrangements are necessary, including: possessing optimal devices of audio/video shooting, take advantage of a good Internet connection, rely on a platform that "creates" streaming, choose a media-server (e.g., a streaming app) that can manage and broadcast the live broadcast.

While live streaming is also possible using the social channels (Facebook and Instagram, for example, give the ability to broadcast live) this is not the best choice professionally. A Live on Social is particularly suitable for non-business users, who can share their daily routines or initiate get-to-know-you opportunities with their followers (live feeds are often done by the "influencer" to answer their fans' questions and curiosities). To hold a corporate event therefore, choosing Live Streaming on social is not the most suitable solution: let's find out together how to make a Professional Live Streaming, thus generating content that enhances the corporate image!

Organizing a Live Streaming

First of all, in order to bring a professional Direct Streaming to life, it is necessary to provide a organized planning And timely of many aspects such as:

• define a palimpsest
• decide on the theme and the topics treaties
• prepare the material and the storyboard
• pick the speakers and the participants
• plan the date and thenow.

Prior to filming, it pays to create a series of promotional activities to highlight and maximum visibility at the event. While it is taking place, in order for it to be professional, it is essential that there is a direction properly prepared to alternate between presentations, speeches and image projections. Other technical requirements are also essential: cameras Of good quality, microphone, lights, e stable connection.

One aspect that should not be underestimated is that of the presenter: The person chosen to hold the conversation and argue must be charismatic, not be intimidated by the camera, and have a minimum of stage presence. Important qualities for a good communicator are. confidence, loose language and competence on the subject. This figure is of paramount importance: if one of the qualities listed above is missing, the whole event is likely to fail! If no such figure is present within your company, don't worry: it is possible to rely on a external professional, who will be instructed on the subject and follow a predetermined script.

It is also important to equip the recording set with graphics and communicative elements. Indeed, the environment in which you decide to bring your Live Streaming to life is crucial to engaging the audience of the event and making it interesting from all points of view.

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What are the advantages of live streaming?

Carrying out a Direct Streaming contributes to creating and strengthening the report with users, because it meets some natural needs of the public (curiosity and sense of belonging above all). In this period it is therefore a real help to Maintaining contact with its clientele!

This tool is proving particularly effective for companies today, as it can replace the trade fair events in which they had decided to participate: instead of relocating, for example, the machinery and employees to the trade fair venue, they will be able to create a ad hoc location within one's enterprise, turn on the cameras--and the presentation is made!

In general, we can say that this tool allows: communicate strategically the corporate values, increase the brand popularity, broaden the target audience and consolidate a sense of belonging to the brand. 

Anything you want to communicate to your audience can be done Live. Be true and sincere: for effective Live Streaming, authenticity is everything!

What are you waiting for to start a direct dialogue With your audience and generate new content for your business? Give value and recognition to your brand: contact us and together we will create a Live Streaming unforgettable!