Optimize your Landing Page!

Creating an effective Landing Page: our 5 tips

We are ready to let you in on some of our secrets: ready? Grab a pen and paper (actually, to be really digital, open a note on your pc) and mark our 5 best practices that will enable you to bring to life a well-structured "landing page" and guarantee you an increase in contacts e conversions:

1. Establish the goals of the Landing Page.
   What actions do you want people to take when they reach out to you? Watch a demo, register for a free trial, sign up for a newsletter, schedule an appointment? Once you have identified your specific goal, set the landing page Focusing on that aspect.
   Remember: the sole purpose of an LP is to make the user perform a given action!
2. Identify your target audience.
   Copy, images, and CTAs should be geared toward catch attention of your user-type and entice him to leave his references or to take action you have set for yourself (such as closing a purchase). By setting up a Landing Page that reflects the needs of your target audience you will gain their trust, because you will offer him exactly what he is looking for.
3. Implement Responsive Design.
   Make sure your Landing Page is responsive, meaning it automatically adapts to different devices used by users (smartphones, tablets and computers). To ensure proper UX (User Experience) it is indeed essential that, on any device, everything is perfectly readable and that link e CTA Are easily clickable. Remember: 60% of the population between 20 and 60 years old stated that they surf the Internet purely from smartphones!
4. Build a short and clear contact form.
   Few fields that collect essential information: first name, last name, and e-mail address are the most important data to collect; you only need this information to create contacts! Forms with too many requests risk appearing as "invasive" by the user, inhibiting their completion.
   A little secret: If your goal is only collect data of people, you better be prepared to give something back! No one voluntarily gives up their data without getting a return...offer a value content in exchange for filling out the form, such as downloading a demo, access to a trial version of what you are developing, submitting a limited presentation, catalog, or price list.
   Nothing onerous for you, but which will be positively valued by users!
5. Do not insert extra links than your target.
   The only links that need to be present in your LP are those that link back to upon purchase or to the filling out a form (depending on what the purpose of the page is). Any other links, which point to external pages, could be detrimental to the conversion rate: the user could leave the LP and never return, thus not taking the action we wanted.
   Therefore, links to the website and social channels are also banned.

These are small tips to improve your Landing Page and, therefore, increase your possible income.
If you need any help, contact us: Our team of experts will be at your disposal!

For more useful tips, keep following the Blog Of Red Apple International.