Authentic Demetra flavor gets "dressed up" with innovation.

"Crem-a-poche" is the name of the new line of high-quality creams offered by Demetra, a leading manufacturer of top-quality specialty food products for professionals. A new concept product, a line of ready-to-use creams packaged in an innovative pouch with an exclusive design, for filling endless sweet and savory preparations. Red Apple International is called upon to conceive and develop the launch of the newest addition to the Demetra household. The idea is to emphasize the convenience, speed and precision of the product over traditional drafting, through a comparative video shoot. A real Challenge, a cook measures himself while filling two typical preparations: pizza and vol au vent. "Crem-a-poche" comes out the overall winner for timing, ease of use and innovation. A site dedicated to the product hosts the video and presents the complete line and functional and organoleptic characteristics. For the presentation to the sales network held at a large hotel in Milan, a shaped panel is also made that represents the packaging in macro dimensions, providing an additional element of curiosity.