How to communicate in the time of Coronavirus

We are in a moment of health emergency very delicate, in which companies must try to to better govern the crisi. In this unprecedented period, no one knows exactly how to behave or whom to trust. There is no thing more wrong than to stop communicating with one's audience; on the contrary, one must devote oneself to Conveying information in a different and new way. In this regard, Red Apple International offers you as continue to communicate effectively to 1TP5Starting out stronger than before.

Given the delicate moment, it is good to take into consideration the mood of the uncertain and worried target audience, but above all the 'impact that communication will have on them.

In communicate, therefore, is important Ask questions about how what is said will be interpreted and metabolized. It is best to avoid irony because it could be misunderstood, just as one should leave out cheeky and unempathetic marketing aimed only at sales.

In the days of coronavirus, it is important that the communication either reliable, positive and transparent.

1. leaves room for a new communication plan for the short and medium term by reevaluating what you had planned
2. sets a scheduling that brings out the real identity of your company
3. Show confidence by expressing empathy, respect and tolerance; tone of voice is critical
4. find alternative solutions, solve problems hitherto never addressed, proposing innovative tools and services
5. collaborates and shares because proximity generates better results in both the short and long run.

A'global emergency such as that of the Coronavirus Will certainly change people's needs and expectations. The company, the way we interact, priorities, and markets will certainly change, so it is necessary for the companies understand how readjust and react To this new unexpected future.

The important thing to remember is that a company that manages and dominates a crisis has a better chance than one that does not act and passively waits for responses.

We of Red Apple International We continue to seek solutions through creativity, ideas, and work. We are close to our customers, implementing alternative communication plans, Operating at 100% in smart working mode. and in total safety. More and more challenging projects await us; we are ready for Start again, with you and for you.