How familiar are you with LinkedIn, Facebook, and Instagram?
LinkedIn, the professional social
It is the most popular social network in business, with about 700 million registered users worldwide - including 15 million in Italy. Visited every day by thousands of professionals and HR managers, it enables direct contact with professionals and experts in their field.
Shifted from a job search tool to a veritable virtual marketplace in the field B2B, through publications and sharing of useful content to their connections LinkedIn makes it possible to connect individuals and companies in the business environment, helping the former to increase its personal branding and the latter to Attract the attention of qualified contacts and new potential customers.
Facebook, the Social of Interactions
It is the social network par excellence: in addition to having the highest number of subscribers worldwide, about 3 billion, it is also the one that is most multifaceted and provides the greatest possibilities for customization and dissemination of one's content at the level of creativity.
If having a personal profile on Facebook allows you to connect with friends, acquaintances, and user groups, having a Facebook Company Page allows you to disseminate your content very quickly and to a large number of people, taking advantage of the platform's natural propensity to sharing and to theexpression of liking.
Instagram, the Social of pictures... and videos!
It is the social of image and creativity; started as an app for taking pictures and applying photo filters, today with about 1.5 billion members worldwide it is the social network with the greater expansion and the greater number of active users Every day.
In addition to having a personal profile, Instagram gives the option of creating a professional account: this is a valid way to promote the brand, increase engagement e Monitor public acceptance toward products and services offered, as long as they are offered with quality content. Instagram has the particularity of proposing itself mainly to a "young" target audience, although it is slowly engaging older age groups as well. Using images and videos as the main element of communication, the brand is required to propose content of this type.
Are you approaching these channels for the first time? Are you an experienced navigator?
Whatever category you belong to, we are sure that some technical terms of the Social Media you missed it or it's not really clear to you... let's go over them together, we'll be waiting for you in the next article!
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