Video Marketing

It has been a few years since a component took over in marketing that now cannot be done without... the videos! Today they are considered a very powerful communication tool, the backbone of a company's web presence. The 81% of marketing departments have been introducing this type of content into their advertising strategies since 2018. Since then, all Italian companies have been moving by adapting to this revolution.

Video marketing aims to connect with existing and potential customers by shortening the distance between brand and target audience faster. The videos They more easily generate a relationship of trust with the audience. They are more immediate and user-friendly: image, movement, sound and music can more easily generate a significant impact in the user, an emotional reaction. It is clear, then, how much weight video has on the web and, therefore, how important it is to invest in them.

Developing a video marketing strategy, therefore, is important and increasingly useful; let's see why.

It is shown that videos capture more attention of the audience: 80% of people remember the videos they have watched in the last month. By staying more easily and longer in the user's mind, very often the brand comes remembered much more, thereby increasing brand awareness, online reputation, leads and consequently revenue. In social networks, videos are also shared about 12 times more than text content, and 64% of customers are more likely to buy a product online after watching an explanatory video describing its features and functionality.In addition to people, the Social media favor video content: Facebook and Linkedin's algorithm is set up in such a way as to give more prominence to these tools than to textual content or images. Similarly, there is also a advantage in terms of SEO: Videos can greatly improve search engine rankings. This is evidenced by conversion rates that record a 41% of buyers contacting the company after watching a video. 

Having established the value of the video "tool," the real discriminator lies in the quality of the content-what you want to say and how to say it. For us, developing video content is like tell a story, accompany the user on an emotional journey. The journey may prove to be rhythmic and energetic, or smooth and reassuring.

In recent years, technology has given the possibility of making videos that may also deviate from traditional methods that involve videotaping done on location. In fact, more and more frequently, due to budget, time or specific creative choices, videos are made using alternative techniques with special editing tools and with the help of expertly mixed and remixed database clips to create ever new and impressive solutions. 

At Red Apple International, we know how to devise and develop video content of many natures: corporate video, video advertising, video product, teaser video e video render... The added value lies in the creative interpretation we put into each project, developing a common thread for a unique and distinctive storytelling.

Don't miss our next article on the current evolution of video marketing--the Webinars !