Red Apple International "Lands" at Euroguss

A biennial event dedicated to technologies, processes and products for Die Casting, visited by the entire German automotive world as well as many foreign operators. The fair is showing a remarkable growth trend. With 641 exhibitors and about 15,354 trade visitors, the last edition, which took place in 2018 proved to be the most important meeting opportunity for die casting operators.
For this important international event, Red Apple International creates and develops design, set-up and communication for 3 prominent companies in this field: Fondalpress, Hi-Tech and Tomos.
Fondalpress S.p.A. is one of the world's leading manufacturers of medium and large series of aluminum alloy castings with special focus in Automotive.
The Visual created is dynamic and impactful, enhancing the production processes in an evocative way, intrinsically reinforcing brand awarness.
The materials chosen and the careful finishes give personality to the spaces.
For Hi-tech, the spaces are more collected but the visual impact remains powerful; the decidedly more minimal approach puts the contrast between glossy white and matte red at the center.
Tomos plays with architectural structures that alternate solids and voids, white, green and charcoal gray...Lettering takes center stage.
Yet another demonstration of how the communication carried out by Red Apple is able to play a decisive role in capturing the interest of visitors to such a specialized trade show while achieving its goals.