On June 22, the XXIst Larian Economy Day, a key appointment to monitor the growth of our territory.
For the occasion, the Como and Lecco Chamber of Commerce approached our agency in order to create a video that would convey a photography Of the larian economic system In a clear and explanatory way. Enhancing our territory and actively supporting the institutions there has always been one of Red Apple's goals, which is why we welcomed with interest the communication project for the Chamber of Commerce of Como and Lecco, an entity that daily supports the economic development of the Larian territory in terms of digitization, innovation, internalization, skills development and the birth of new businesses.
The challenge was to try to Putting a face and soul to a set of data and numbers. Our response was to convey, through emotional images of the Larian territory, a snapshot of the health of the reality around us by alternating data from the Como and Lecco Chamber of Commerce with images evocative of the values of the entity and the Lake area.
Infographics fit harmoniously and effectively into an emotional context, resulting in a fluid video with a dynamic rhythm that engages the user and excites him or her. We are ready to spearhead this reality with future interesting collaborations!