Press office: an extra gear for your communication!

Establishing yourself in your target market and positioning yourself in the minds of consumers is more complicated every day. Competition is tight, and competitors exploit every tool to increase their visibility. In addition, the current situation has severely limited the ability to interact directly with the prospect: no opportunity to display their products at trade shows, absolutely avoid in-person meetings and personal contacts.

Therefore, in this scenario, in order to be competitive and get ahead, it is necessary to find solutions to make the mass media And to the public their professionalism and expertise.

How to do it? By equipping oneself with a press office Who can communicate with media outlets and create movement around their brand!

In fact, today more than ever, the press office represents a booster unparalleled for conveying communication to the target audience and keeping the attention of traditional and digital media high on one's brand.

To achieve all this, there is Red Apple International! We are constantly looking for tools and solutions brand oriented that enable our customers to increase their brand awareness and achieve an effective return in terms of image and profit. In this sense, our press office service is the perfect answer for ensuring brand presence in relevant media through the delivery of useful news to the generalist and/or trade press, both offline and online.

What does the press office deal with? Let's find out together

The main role of the press office is to convey the flow of information related to the company it represents to the mass media.
Thus, the consultants and press officers in Red Apple International are responsible for. managing relations with the media, keeping constantly updated on the landscape of the 

relevant mass media for each sector and taking care of contacts with journalists.

Not only that. Thanks to the activity of Press Office We can also offer the following services:

• Brand Identity Enhancement
• Media Relations Strategy
• Public Affairs
• Public and Private Events
• Crisis Management
• Blog Contents

Learn more about the service of Press Office e contact us to enrich your communication strategy!