SEO Copywriting: how to optimize a text for search engines
The term copywriting has now become commonplace: everyone talks about it, few really know what it is and what potential it hides. To define oneself copywriter in fact, it is not enough to "know how to write well"; you need to know a number of tips, be empathetic, understand the needs of your audience, mix logic and emotion--in short, anything but two words put in the correct order!
In general, make copywriting means writing with a business purpose. Exactly like everything else that is done within a company. However, copywriting includes activities that are more sales-related, such as writing for ADV, and others that are less so, such as writing for blog articles that can increase the positioning Of the site within the SERP of search engines. It is this second aspect that we will deal with today, what is technically referred to as the SEO Copywriting!
Writing a blog article on the SEO side - what is it about?
First, to create articles for publication on your corporate blog (technically referred to as corporate blog), you need to choose a topic that is of interest to your target audience.
To know the research volumes of keywords there are several tools both free and paid: you can quickly find out what searches users are doing in relation to your industry and use this information to create ad hoc texts. The "trick" is to make sure that your text answers the questions users ask the search engine.
Once the topic is identified, Google itself provides some guidelines for how best to write the text.
These include the Write clearly, simply and comprehensively. This means avoiding complex terms and empathizing with a user with little or no knowledge of what we are dealing with. In the case where you necessarily have to use technical terms, the advice is to provide an explanation of the meaning and place them within short, comprehensive sentences: get straight to the point, that's the secret!
The importance of titles-using H1, H2, H3 tags correctly
Within a text written correctly in SEO optics the use of titles and subtitles should never be lacking. This is because, such tag, prove to be critical in effectively positioning the keyword on search engines. Titles and subtitles have a different hierarchy: the Google algorithm will consider what is within the H1 tag more important, it will value the H2 tag less significantly, and so on..
Use this hierarchical scale to your advantage! The H1 title should therefore contain the main keywords and comprehensively tell the content of your article, subtitles with H2 tags may contain the secondary keywords for which you want to position your website while H3 subtitles will mainly serve you to subdivide very long paragraphs by isolating different aspects.
SEO of images - a factor not to be underestimated
Text without images loses a good 30% of its ideal placement. In fact, as we know, images capture users' attention and entice them more to dwell on the content of the article. Inserting photos optimized thus results in better potential of your article on search engines! In order for Google to understand the meaning of an image, two attributes must be assigned to them:
- Tag title, which corresponds to the title of the photo and should include the main keyword of the article
- Tag alt, in which to explain the content of the image in a way that is clear even to visually impaired users (who use the screen rider).
By inserting the appropriate keywords within these two attributes, search engines will know how to understand the topic of the photos and better rank your article.
Internal links - create continuity between articles and website
To make an article truly effective and optimized according to SEO guidelines, you need to make sure that the page is linked to the rest of the content on your website. Therefore, do not forget to include, in your text, some link which link to other pages on the site where the user can learn more about the topic.
For the drafting of blog articles that contain valuable content and provide clear and satisfactory answers to your target audience, CONTACT US!
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